Our philosophy:

   Internal rules which we consider fundamental

• Own, specialized project management, interviewing and coding team, educated by LINK especially for face-to-face and CATI projects

• Detailed briefing for each project

• Pilot interviews

• Audio taping of each interview

• Probing of all open ended questions in-depth

• No address panel

• Meeting all timing deadlines

• Check of the drugs/active agents with the Vademecum

Our capabilities:

• We are very experiencied in the MEDICAL SECTOR, using different methodologies

• 25% of our total research business is done in the medical sector

• We have A RELIABLE AND DEDICATED TEAM for pharmaceutical projects: 5 project managers + 3 assistants + 25 medical interviewers

• A part-time employed DOCTOR advises us during all stages of a study

Types of studies:

• U & A surveys/basic research

• Concept/name tests

• Product/device/appliance...tests

• Satisfaction/motivation studies

• Positioning tests/market segmentation

• Price/price sensibility tests

• Image studies

• Advertising pre- and post tests

• Tracking studies

• Conjoint Analysis

• etc.

Types of methodology:

The research phases:

Targets:

Some realized projects: